Bordeaux 2009: too many eggs in the Asia basket? (update)

June 9, 2010

Here is the 11 June article in decanter.com

From what I have been hearing, the Bordelais may be on the verge of making an error with Asia. Already Gruaud Larose and Giscours are at about $60 per bottle. That is very high for both estates. Imagine what wines like Palmer, Cos and Ducru will sell for, not to speak of the first growths. Some people have told me that the Asians will not necessarily take so many en primeur orders. At the same time, such prices already introduced may not be making traditional markets happy, in Europe and in the US. A quick look at wine-searcher.com shows you that both Giscours and Gruaud Larose 2005 in bottle are available at the same price as the 2009 futures offering. So why bother to tie your money down for two years? That is the question many are likely asking…