Soave: then and now

May 23, 2013

Soave has had a reputation for producing boring wines. I love the 1970s for rock music, television shows (Three’s Company, Kojak, Fantasy Island and many others), soft focus lenses, lava lamps and so much more. James Bond was less an action figure and a far better wit. And I had a great childhood. But  the 1970s were not exactly a golden age for wine. As visually appealing as this 1970s-era Soave Bolla commercial may be, it also reflects barely average (and rather cheesy) wine…

But a visit to Soave in mid May this year, at Coffele, shows that quality is up and cliché is down… You can read my full report on Soave HERE. Here a short video of the visit: